The Journal
Insights
Practical thinking on cash flow, financial systems, and protecting what you’re building, written for service-based business owners.
All insights
Browse by topic

Cash Flow
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Why Profitable Businesses Still Run Out of Cash
Profit and cash are not the same thing. Here’s why a business can look healthy on paper and still struggle to make payroll, and what to watch instead.
6 min read

Financial Systems
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The 30-Minute Monthly Review That Changes How You Decide
You don’t need a finance degree to run your numbers. You need a consistent monthly habit. Here’s the simple review I walk clients through.
5 min read

Protection
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Key Person Coverage: The Protection Most Service Businesses Overlook
In a service business, the most valuable asset often walks out the door every evening. Here’s how to think about protecting the business if that person can’t work.
6 min read

Cash Flow
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How to Pay Yourself Without Starving Your Business
“Pay yourself what’s left” isn’t a compensation plan. A simple, predictable owner’s pay structure protects both you and the business.
5 min read

Growth Strategy
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What a Fractional CFO Actually Does, and When You Need One
Your bookkeeper records what happened. Your CPA handles taxes. A fractional CFO helps you decide what should happen next. Here’s how to tell if it’s time.
7 min read

Financial Systems
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Build Your First 90-Day Cash Forecast
A 90-day cash forecast is the single most useful financial tool for a small business. Here’s how to build a simple one in an afternoon.
6 min read
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